Helium 10’s 2024 Q3 Amazon Benchmark Report
Explore performance data from thousands of brands across every major product category. With in-depth data and benchmarks provided, this report equips you with the necessary tools to evaluate your performance and gain insight into the latest industry trends.
Helium 10’s 2024 Q3 Amazon Benchmark Report
Explore performance data from thousands of brands across every major product category. With in-depth data and benchmarks provided, this report equips you with the necessary tools to evaluate your performance and gain insight into the latest industry trends.
Amazon Ads Trends
Between Prime Day and back-to-school, ad spend on Amazon increased 16.5% quarter-over-quarter for Sponsored Brands and 8.3% for Sponsored Products. Looking year-over-year, Sponsored Brands as spend increased 20.7% and 11.3% for Sponsored Products, showing brands continue to invest in the platform despite increasing CPCs and declining ROAS.
Category Trends
Back-to-school season knocked the Patio, Lawn, and Garden category out of its top spot year-over-year increase in ad spend, with Office Products increasing 71% and Patio, Lawn, and Garden coming in slightly below at 70.3%. In third place for the biggest increases in ad spend came Toys & Games, likely due to Prime Day, increasing 61.8%. Download the report for deep dives into the Pet Supplies, Beauty & Personal Care, and Electronics categories.
Amazon Ads Trends
Between Prime Day and back-to-school, ad spend on Amazon increased 16.5% quarter-over-quarter for Sponsored Brands and 8.3% for Sponsored Products. Looking year-over-year, Sponsored Brands as spend increased 20.7% and 11.3% for Sponsored Products, showing brands continue to invest in the platform despite increasing CPCs and declining ROAS.
Category Trends
Back-to-school season knocked the Patio, Lawn, and Garden category out of its top spot year-over-year increase in ad spend, with Office Products increasing 71% and Patio, Lawn, and Garden coming in slightly below at 70.3%. In third place for the biggest increases in ad spend came Toys & Games, likely due to Prime Day, increasing 61.8%. Download the report for deep dives into the Pet Supplies, Beauty & Personal Care, and Electronics categories.
Helium 10 2024 Q3 Amazon Benchmark Report
Get the tools to evaluate your performance and gain insight into the latest industry trends.
Helium 10 2024 Q3 Amazon Benchmark Report
Get the tools to evaluate your performance and gain insight into the latest industry trends.
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