Outsourced to Optimized:It’s Time to Run Your Own Ads
Follow a real seller's journey as she takes control of her ad strategy & learn the exact steps, so you can do it too! Starting September 22nd.
Ready to Take Control Of Your Ads?
Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads & Amazon Ads Console.
- Learn how to seamless transition an existing ad console account over to Helium 10 Ads
- Follow along and learn how to audit, restructure, and optimize campaigns in real time.
- Access weekly live sessions with our experts to get tailored advice for your own advertising strategy.
- Take control of your ad strategy so you can stop paying management fees and start investing those dollars back into your growth.
Ready to Take Control Of Your Ads?
Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads.
- Learn how to seamless transition an existing ad console account over to Helium 10 ads
- Follow along and learn how to audit, restructure, and optimize campaigns in real time.
- Access weekly live sessions with our experts to get tailored advice for your own advertising strategy.
- Take control of your ad strategy so you can stop paying management fees and start investing those dollars back into your growth.
Live Expert Support for Your Ad Strategy
Got questions about your ad strategy, or a strategy that was discussed in the weekly learning videos?
Get them answered live by Destaney Wishon, Carrie Miller , and our Helium 10 Ads experts. Join the exclusive live AMA session, every Thursday at 10am PST, and get personalized insights you can apply immediately. This is your chance to get clarity and confidence in managing your ads!
Here’s What You’ll Learn Each Day:
Setting Yourself Up For Success
Discover how changing performance trends, organic visibility, and category positioning impact sellers and how they advertise on Amazon today
Campaign Audit & Transition Plan
Run a complete audit of your current campaigns and get a clear transition plan for moving from outsourced to self-managed ads
Campaign Structure & Organization
Understand how to properly structure your campaigns for clarity, control, and scalability. Learn best practices that apply to every ad account
Campaign Naming
Master a naming convention that makes it easy to track, analyze, and optimize campaigns without confusion
Keyword Research
Discover how to uncover profitable keywords, harvest winners, and eliminate wasted spend with precision targeting
Bidding & Budgets
Learn how to set bids and allocate budgets strategically, so every dollar works harder to drive profitable sales
Ongoing Optimization
Build your repeatable optimization routine—just 1–2 hours a week to keep campaigns running smoothly and scaling efficiently
AMA: Ask Me Anything
Get direct access to our experts and get tailored advice to help you confidently transition to managing your own ads
Here’s What You’ll Learn Each Day:
Setting Yourself Up For Success
Discover how changing performance trends, organic visibility, and category positioning impact sellers and how they advertise on Amazon today
Campaign Audit & Transition Plan
Run a complete audit of your current campaigns and get a clear transition plan for moving from outsourced to self-managed ads
Campaign Structure & Organization
Understand how to properly structure your campaigns for clarity, control, and scalability. Learn best practices that apply to every ad account
Campaign Naming
Master a naming convention that makes it easy to track, analyze, and optimize campaigns without confusion
Keyword Research
Discover how to uncover profitable keywords, harvest winners, and eliminate wasted spend with precision targeting
Bidding & Budgets
Learn how to set bids and allocate budgets strategically, so every dollar works harder to drive profitable sales
Ongoing Optimization
Build your repeatable optimization routine—just 1–2 hours a week to keep campaigns running smoothly and scaling efficiently
AMA: Ask Me Anything
Get direct access to our experts and get tailored advice to help you confidently transition to managing your own ads
When you move your ad spend into Helium 10 Ads during this learning program, you’ll be automatically entered to win:
- 🏆 1st Place*: A 1:1 strategy session with Destaney Wishon & $1,000 Helium 10 Billing Credit
- 🎉 2nd Place*: $1,000 Helium 10 Billing Credit
- 🎉 3rd Place*: $1,000 Helium 10 Billing Credit
How to Qualify:
1. Sign up for Outsourced to Optimized (make sure you use the same email you use to login to Helium 10)
2. Connect your Amazon advertising token to Helium 10 Ads
3. Set your ad spend (min $5k/month) to be managed by Helium 10
4. Have at least one (1) active Rules-based campaign or one (1) active AI Ads campaign running
All steps must be completed by October 24, 2025 to be entered to win. Winners will be announced on January 2, 2026. (See below for details)
Run Ads and Unlock Bigger Growth with Diamond
With full access to Helium 10 Ads included, you’ll finally have the power to launch, optimize, and grow your Amazon advertising strategy.
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Unlock your advertising potential. Access the Ads Challenge and Helium 10 Ads with Diamond.
Unlock your advertising potential. Access the Ads Challenge and Helium 10 Ads with Diamond.
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Take Control
Confidently manage your ads without relying on external sources.
Save Money
Cut out high management fees and reinvest in your ads growth.
Expert Access
Get weekly AMAs with top Amazon ads experts.
Stay Accountable
Structured weekly sessions and community support to keep you on track.
Take Control
Confidently manage your ads without relying on external sources.
Save Money
Cut out high management fees and reinvest in your ads growth.
Expert Access
Get weekly AMAs with top Amazon ads experts.
Stay Accountable
Structured weekly sessions and community support to keep you on track.
Get More and Stay Competitive with Our Diamond Plan
With Diamond, level up with advanced solutions like Helium 10 Ads, plus get exclusive educational content. Series starting September 22nd.
Get More and Stay Competitive with Our Diamond Plan
With Diamond, level up with advanced solutions like Helium 10 Ads, plus get exclusive educational content. Series starting September 22nd.
Frequently Asked Questions
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*Prizes have no cash value and are non-transferable. Billing credits valid Jan 1–Dec 31, 2026, for Helium 10 membership fees or managed ad spend. Other terms apply. [See full details]
Eligibility Requirements
To qualify, participants must meet all of the following criteria by October 24, 2025:
1. Be subscribed to a Diamond Plan with Helium 10
2. Connect their Amazon advertising token to Helium 10 Ads.
3. Set their ad spend to be managed by Helium 10. Must be minimum of $5k/month
4. Have at least one (1) active Rule or one (1) active AI Ads campaign running.
From those who meet these criteria, three (3) winners will be randomly selected by January 2, 2026. To remain eligible, participants must still satisfy all criteria on the selection date.
Helium 10 customers who already had their ad spend set to be managed by Helium 10 prior to September 11, 2025, are not eligible for the above prizes.
Prizes
1st Place Winner
- One (1), 30 minute personalized 1:1 strategy session with Destaney Wishon, focused on optimizing their Amazon/Helium 10 ad account.
- A $1,000 Helium 10 billing credit, which may be applied toward the winner’s Helium 10 membership fees and/or monthly managed ad spend, valid from Jan 1, 2026 – Dec 31, 2026.
2nd Place Winner
- A $1,000 Helium 10 billing credit, which may be applied toward the winner’s Helium 10 membership fees and/or monthly managed ad spend, valid from Jan 1, 2026 – Dec 31, 2026.
3rd Place Winner
- A $1,000 Helium 10 billing credit, which may be applied toward the winner’s Helium 10 membership fees and/or monthly managed ad spend, valid from Jan 1, 2026 – Dec 31, 2026.
Legal Disclaimer Prizes have no cash value, are non-transferable, and may not be redeemed, exchanged, or substituted for cash or any other form of credit. Billing credits may be applied solely to the winner’s Helium 10 account (membership fees and/or managed ad spend) during the period of January 1, 2026 – December 31, 2026. Any unused portion will automatically expire at the end of that period. No extensions, substitutions, or alternative uses are permitted. Winners must continue to satisfy all eligibility requirements as of the selection date to remain qualified. Pacvue/Helium 10 reserves the right to verify eligibility, substitute a prize of equal or greater value at its sole discretion, and to interpret, modify, or terminate this promotion as necessary to comply with applicable laws or business requirements.
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